Help Wanted/Asks:

• N/A

Hiring: 

• Armin on board now. He’s still at his full-time role for now.
  • Calls every other day
  • Texts throughout the day

KPIs/Core Metrics:

• Revenue: $1.99

Product:

• EV Insurance Experiment. Success: there is demand. Fail: Couldn’t beat prices with traditional agent network.
• Now integrating with Clearcover API to automate quote requests.
• Other bet: Positivity Trainer

Experiments/Hypothesis run:

• Test Landing Page for EV Insurance

  • We know this is a problem, but less operations-intensive than tests from last month.
  • Put up landing page at https://www.electrade.app
  • 
  • Free Reddit content marketing @ /r/teslamotors and /r/electricvehicles
    • Results:
      • Took 1h to get first quote request.
      • 100 visits, 11 requests in first 3 days through initial Reddit spread.
      • 17 visits, 0 request through Reddit Ads ($8 spent)
      • 478 visits, 1 request through “Best Tesla Commercials so far” (Reddit)
      • 356 visits, 10 requests through “Why the time is right for electric vehicle insurance specialists” (72 upvotes)
      • Revenue: $0, Couldn’t beat prices with agents.
      • 
      • 
  • Paid Reddit ads:
    • Results: 8 clicks, 1 request for $8.
    • 
    • Revenue: $0, Couldn’t beat prices with agents. Fail.
  • Found Clearcover.com.
    • Supposed to be more affordable than agents.
    • Automated so no emailing back and forth.
    • Now starting integration with them.

• Other bet: Positivity Trainer (solo)

  • Uploaded to app store.
  • Results:
    • 1 trial
    • 100 users
    • 1 paying user ($1.99 per month)
    •