25 September 2019

September 2019 Startup Update

Help Wanted/Asks:

  • N/A


  • Suhas & Armin now advisors.
  • Brad now helping out with marketing.

KPIs/Core Metrics:

  • Revenue: $315
  • Marketing Spend: $160


  • Getting insurance agency license for California so can
    • keep traffic on platform and get better attribution
    • optimize purchase / comparison experience with less data
    • get recurring commission
    • talk to new providers who only deal with agents
  • Adding more states through clearcover (AZ, TX, and more) before the end of the year.
  • Adding more providers (Root, Metromile) before the end of the year.
  • Integrating with Ampup.io

Experiments/Hypothesis run:

  • Tried to fix paid acquisition funnel. Again it worked for a while, then stopped working (as audience exhausted?).