Help Wanted/Asks:

• N/A

Hiring: 

• Suhas Ghante now full-time co-founder.
• Armin now an advisor.

KPIs/Core Metrics:

• Quotes completed Goal: 110 / week
• Quotes completed actual: 16 / week
• Revenue: $335
• Marketing Spend: $153

Product:

• Possible other integrations
• Working on getting licensed as insurance broker in California or partnering with one.
• Trying to work out which channels scalable: Blog, Flyers, Facebook, Google marketing
• Thinking about re-imbursing customers for miles driven on Autopilot.
• Tesla’s insurance launched. Waiting to see what their market feedback is.

Experiments/Hypothesis run:

• Growth channel ideas researched this month:
  • Free digital marketing
    • Content Marketing
      • Write 3 new content pieces per week and post to
        • /r/electricvehicles
        • /r/teslamotors
          • got banned! Argh! Now unbanned. Some positive feedback, some negative.
          • 
        • Quora
        • forums.tesla.com
        • teslamotorclub.org
      • Results: 10 quotes completed, 2 purchase intents, $40 commission
  • Paid digital marketing
    • Facebook Ads
      • 
      • Suhas owning
      • Based off 75 submissions have had so far
      • Results: 40 quotes completed, 6 purchase intents, $240 commission
      • Spent: $120.
      • ROI: 2x in
      • CAC around $8 for a $40 payout on some ads.
    • Google Ads
      • No results yet, started today. But already visible!
      • 
    • Reddit Ads
      • None ran yet
  • Physical marketing
    • Flyers
      • Flyer every Model 3 in SF
      • We were going to flyer VC’s cars outside of YC demo days, but our unit economics stopped working so postponed.
      • Results: 1 quotes completed, $0 commission
• Product pivot to increase LTV per user.
  • 
  • Now the product pitch is “Find affordable Tesla insurance” vs. “Better, Cheaper EV insurance”.
  • Expand by adding other providers
    • Root insurance (3 quotes completed, $45 commission)
    • Clearcover (1 quotes completed, $10 commission)
  • Now also trying to be a marketplace for new energy services
    • Solar
    • Insurance
    • Storage
    • Ohmconnect